Our ‘menu’

So we will either be involved with developing a relevant solution, or we will refer to it as a strategic concept, it really doesn’t matter to us. We will always try to limit ourselves to those issues where our experience will really allow us to make a difference. We have prepared this ‘menu’ to make this as clear as possible. This will present you with a clear overview of exactly what we do and what you can expect from us. We will use a small/medium/large format whenever possible, allowing you to decide for yourself how extensive and detailed you want the solution to be.

Branding issues

Positioning

Knowing where you stand, and what you stand for, is at the very foundation of everything. Simplify can help you to (re)position your brand/organisation. We will determine or measure the core values and mission/vision in relation to your competitors. This will result in a concrete brand document, allowing you to get started on the practical tasks at hand. It will form the basis for the continued development of your brand and all communication arising from that brand. Including a brand passport for internal use, providing you with the perfect tool for propagating and anchoring the positioning within your organisation.

Brand development

We will develop a unique, recognisable and relevant style for your brand or organisation, based on a strong brand document (please refer to the ‘positioning’ issue). Corporate identity (logo, c.i. elements, image and design language and possibly pay off) is a central focus point here, but the application of this identity on 2D and 3D resources (online, offline, hardware) is of great importance too. This issue can be tackled as a small, medium or large project, if a solid brand document is already in existence. Medium and large projects will also include a brand manual to safeguard your brand style and to allow this to be shared internally and externally.

New Product development

We develop 1 or several products in a certain category. Based on a solid business case which can be (partly) developed by Simplify, or which we can arrange to be tested. We will assist with any possible sourcing and/or production and will subsequently develop a go-to-market strategy. We will provide an assortment matrix (which products in which channels), a creative concept, including the look & feel of the products and the strategy put in place for effectively launching the products (b-2-b and/or b-2-c). Everything bundled into a Selling Story for internal and external use. New Product Development can be tackled as a small, medium or large project, depending on the business case content. The concepts are tested on a relevant group of end users for medium and large projects.

Packaging

Attractive packaging can influence the purchase decision by as much as 50%. Simplify will develop packaging which works. Always with consideration for the brand values, the competition, but also for the places where the products are going to be visible and available. Do you often sell via online channels? This means your packaging will need to satisfy special demands and this certainly also forms part of our solution. We can offer packaging design as a small, medium or large project. The concepts are tested on a relevant group of end users for medium and large projects and a packaging manual will form part of the project.

Marketing issues

Marketing strategy

We have all been involved with producing a SWOT analysis before. But how can you be sure you’ve identified all the relevant factors? And how can you transition from this SWOT to a confrontation matrix, in order to decide what you should be focussing on? Simplify will prepare an effective marketing strategy as a start to a concrete activity plan, one you can use for many years to come. With specific attention devoted to the customer experience, loyalty and customer advocacy. In other words, from customer to fan.

Communication strategy

What are your communication objectives and how are we going to realise these? Using which message, which resources and which timings? Multi-media, without the need to distinguish between old and new media. Simplify will look at the whole picture: whatever gets the job done. A Simplify communication strategy can instantly be implemented either internally or externally.

Activation

How can you make sure consumers buy (more of) your products? Or that they stay loyal to your brand for longer? How can you ensure retailers want to give your products the very best position? A solid activation strategy offers the perfect solution! Simplify will develop an activation strategy which suits your brand and which is easy to implement. No unnecessary reports, but a true ‘hands on’ approach. Activation issues can be tackled as small, medium or large projects. The concepts are presented to a relevant group of end users for medium and large projects. An annual calendar with several activations will form part of a large project.

Sales issues

Business development

You are confident you have a good product, but you just know you could get more out of it? Simplify will take a careful look at how you could further develop your business. Through innovation, by coming up with new revenue modules, by looking into the possibilities offered by chain integration, product development and other less obvious options. Whichever way we go about it: the starting point will be more business.

Distribution strategy

What are the best places to sell your products? Where do your customers go? Where could you maintain a good margin? In which state-of-mind are the customers in this channel and does this suit your brand? Simplify can develop a distribution strategy where we won’t just be focussed on where your products need to be sold, but also on how we can access and manipulate these channels. Both offline and online. Be where the customers are!

Go-to-market strategy

You have a new product you want to introduce, or you have an existing product you want to introduce to a new channel. What’s your sales story? How do you make sure retailers and dealers (permanently) include your product? What is your plan where the end users are concerned? Simplify will develop a go-to-market strategy which will deal with all possible facets: b2b and b2c. The brand values and distribution strategy are important starting points in this regard. One of Simplify’s go-to-market strategies will always include a creative concept which clearly shows HOW we are going to launch the product. This issue can be tackled as a small, medium or large project. The concept is presented to a relevant group of end users for medium and large projects.

Carletta Jacobs
06 53 58 04 42

  

De achterliggende cases laten we graag zien in een persoonlijke kennismaking, maar die tijd kunnen we wellicht nog beter besteden aan de vraagstukken die spelen in jouw organisatie. Kijk op onze ‘menukaart’ voor de onderwerpen waar wij graag met je over in gesprek gaan.

Onze 'wishlist'

Carletta Jacobs
06 53 58 04 42